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Epic Content Marketing 2017

How To Attract, Engage & Convert Customers Effectively

26. april | Grand Hotel, Oslo

Lee Odden

TopRank Marketing​

Jaime Pham

Ann Handley

MarketingProfs

Marcus Sheridan

Marcus Sheridan

The Sales Lion

Emma Jessica Knox

HubSpot

Doug Kessler

Velocity Partners

Verdiskapende – Troverdig – Relevant – Personlig – Tilpasset – Engasjerende

  • Konferansen
  • Storytellers
  • Epic 2017
  • Påmelding
  • Partnere
  • AWARDS

08:30 - 09:00

Frokost, kaffe og te

09:00 - 09:15

Åpning av Epic Content Marketing 2017

Konferansier: Marte Ramborg

Daglig leder i Spoon Agency

09:15 - 10:05

Smashing The 5 Big Conventions of Content Marketing

Content Marketing has been so successful because it didn’t look and smell like marketing. Now, it’s starting to look and smell like marketing again. And people hate marketing. They don’t trust it. They resent its intrusion. And so the Marketing Defence Barriers go up. And your content is filtered out. Our jobs as content marketers is to make content that doesn’t shout "MARKETING!”. To do that, we need an intimate understanding of the conventions of marketing — and now, of content marketing – so that we can bend and break them. This talk exposes some of the explicit and implicit conventions of content marketing and shows the power of breaking them.

Doug Kessler

Co-Founder & Kreativleder i Velocity Partners

10:05 - 10:45

Employee-generated Content – Bygg din strategi og innhold med dine ansatte!

For many companies, social and content teams do not share the same strategy. But when social channels are a key part of your distribution plan, you need more than corporate messages to connect with your audience. Statistics show us that employee-shared content is more engaging than brand-shared content, but what happens when employees BECOME the content? Learn how some companies are connecting with their audiences (and saving money) by having an employee-led approach to content creation.

Jaime Pham

Jaime Pham

Content Marketing Evangelist i LinkedIn Marketing Solutions

10:45 - 11:05

Kaffe og te

11:05 - 12:00

How to Create Quality Content & Relationships that Scale

Jaime Pham

Lee Odden

CEO i TopRank Marketing

12:00 - 12:45

Fokus på innhold som tiltrekker seg kunder og brukere

Ann Handley

Wall Street Journal-bestselgende forfatter

Chief Content Officer i MarketingProfs

12:45 - 13:30

Lunsj

13:30 - 14:15

Marcus skapte den mest trafikkerte websiden i bransjen gjennom en satsing på Content Marketing og Inbound Marketing

Hør historien om selskapet som begynte å ta sine kunder og markedet på alvor, og som forandret forretningsmodellene sine ut i fra kundenes ønsker og behov. P.S: Det ene blogginnlegget hans genererte over $2 millioner dollar i salg!

Marcus Sheridan

Marcus Sheridan

President i The Sales Lion

Partner i River Pools & Spas

14:15 - 14:45

The Evolution of Marketing

Emma Jessica Knox

HubSpot

14:45 - 15:00

Pause

15:00 - 15:30

Mills og satsingene på innholdsmarkedsføring

Øyvind Vederhus

Kommunikasjonssjef i Mills DA

15:30 - 16:00

TBA

16:00 - 16:30

Improve your content marketing with the buyer’s journey

Pontus Staunstrup

Sosiale medier- og innholdssjef i PostNord


MELD DEG PÅ EPIC CONTENT MARKETING 2017