Program & Talere: 2015

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Content Performance 2015

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Nina Hareide-Larsen

Head of Social Media, DNB

«Content Excellence 2015»

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Håvard Haga

Daglig leder og partner i Plapre AS

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Jorunn Flydal

“Årets Thought Leader”

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Henriette Hedløv

“Årets Thought Leader”

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Kristján Már Hauksson

CEO / Partner SMFB Engine

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Pia Tryland

Daglig leder i content marketing-byrået

Chili Publications

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Lauga Oskarsdottir

Medgründer og Daglig Leder i

United Bloggers

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Hans-Petter Nygård-Hansen

Kommunikasjonsrådgiver og gründer av kommunikasjonsbyrået KommFrem

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Björn Audunn Blöndal

Bonzaii AS

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Christian Enger

Bonzaii AS

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Anne Stokke

Divisjonsdirektør/Strategisk rådgiver i

Bouvet Kundeopplevelse.

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Helene Friis

Manager Digital & Direct Marketing

Telenor

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Kristiane Roe Hammer

Leder ANDI

(Amedia Native og Digitale Inntekter)

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Vigdis Nybø

Content Manager

RedInk

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Jørgen Sørlie

Kommersiell direktør

Dagbladet

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Program – “The best performance for your content!”

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Åpning av Content Performance ved dagens konferansier

Håvard Haga, Daglig leder, Plapre AS.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1131″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Hva har bedrifter og merkevarer som lykkes med content marketing til felles?

  • “Hva er de internasjonale trender innen content marketing og native advertising og hva skaper de gode resultatene”

Pia Tryland, Daglig leder, Chili Publications.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1135″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Thought Leadership i et Content-perspektiv

Henriette Hedløv, Daglig leder, Medialounge AS.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1133″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Content Excellence – Vi fikk innsikt i hvordan DNB bygger sitt eget mediehus

Nina Hareide-Larsen, Divisjonsdirektør, DNB.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1136″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Content Marketing-strategi med kundens behov i fokus!

Helene Friis, Dep. Manager Digital & Direckt Marketing, Telenor Norge Mobil.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1125″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Reklame avbryter – innhold tiltrekker: Effektiv innholdsmarkedsføring i praksis

Håvard Haga, Daglig leder, Plapre AS.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1132″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Anatomy of an organic content marketing effort

Kristján Már Hauksson, Daglig leder, SMFB Engine.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1130″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Opplevelse er det nye produktet!

Anne Stokke, Divisjonsdirektør, Bouvet kundeopplevelse.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1129″ alignment=”center” border_color=”grey” img_link_target=”_self”][vc_single_image image=”1128″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Bringing Stories To Life

  • Hør hvordan Djuice og Visit Denmark skapte gode resultater gjennom effektiv Content Marketing i praksis

Christian Enger, Co-Founder, Bonzaii AS.

Björn Audun Blöndal, Co-Founder, Bonzaii AS.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1127″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Effektiv Native Advertising og sponset innhold

Kristiane Roe Hammer, Leder Andi (Amedia Native og Digitale Inntekter).[/vc_column_text][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1138″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Hvordan lykkes med Influencer Marketing

Suksessfaktorene til merkevarer som bruker influencers for å lage innhold som engasjerer og konverterer

Lauga Oskarsdottir, Daglig leder, United Bloggers.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1139″ alignment=”center” border_color=”grey” img_link_target=”_self”][vc_single_image image=”1140″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

Hvordan effektiv native advertising innfrir ambisiøse trafikkmål

  • Få innsikt i hvordan effektiv bruk av native advertising og kontinuerlig optimalisering innfridde målene om sterk trafikkvekst og gode resultater for ICA.

Jørgen Sørlie, Kommersiell direktør, Dagbladet.

Vigdis Nybø, Content Manager, RedInk.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1137″ alignment=”center” border_color=”grey” img_link_target=”_self”][/vc_column][vc_column width=”3/4″][vc_column_text]

«Disse verktøyene hjelper meg å holde hodet over vannet»

Det mangler ikke på verktøy for å skape, publisere, distribuere, kommunisere, analysere, rapportere, finne, justere og repetere innhold i digitale kanaler. Mange opplever derimot at det mangler tid, kunnskap og ressurser. I løpet av 30 minutter vil Hans-Petter ta oss igjennom hvilke verktøy han bruker for å holde sitt over vannet.

Hans-Petter Nygård-Hansen, Kommunikasjonsrådgiver, KommFrem.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator type=”normal” position=”center” down=”30″][/vc_column][/vc_row]